The packaging design for Koundouraki Bakeries captures the rich tradition and authenticity of a brand with deep roots in Crete since 1963. Designed especially for the bakery’s artisanal Panettone, the box merges heritage aesthetics with modern functionality to highlight this premium seasonal product.
A bold contrast of green and off-white establishes a strong, recognizable identity, while subtle visual cues — such as the outline of Crete and the “1963” foundation date — firmly anchor the design in the brand’s local origin and longstanding craftsmanship. A large die-cut window at the front showcases the Panettone itself, emphasizing transparency, product pride, and the handmade quality behind each creation.
Minimal geometric compositions combined with vintage-inspired logos reflect the bakery’s dedication to tradition, while the sturdy structure and integrated handle ensure that the Panettone is protected and beautifully presented during transport.
Overall, the design is crafted to resonate with consumers who value genuine tradition, premium quality, and the unmistakable warmth of a brand that honors its heritage while celebrating the artistry of fine baking.