The label design for ELLHNIKOYMPA brings a bold and vibrant identity to a specialty product: Greek Blonde Coffee. Designed to transform a plain bulk white package into a memorable storytelling surface, the label celebrates the blend’s uniqueness with contemporary energy and cultural depth.
Inspired by Greece’s rich artistic and mythological heritage, the label features a dynamic composition of stylized symbols — ancient columns, mythological figures, waves, and architectural icons — brought together in a lively mosaic of colors: deep blue, vivid red, and warm yellow. These elements reference both tradition and new beginnings, perfectly aligned with the innovative character of a lighter-roasted Greek coffee.
The custom graphic system and geometric modernism ensure strong visual impact while maintaining clarity and authenticity. Carefully designed to stand out on a minimal white package, the label turns the product into a striking and culturally resonant experience, aimed at coffee lovers who seek heritage, creativity, and bold new expressions of classic traditions.