This packaging was developed for the 200g coffee line of CASCARA Microroastery, as part of a cohesive brand and packaging system tailored to specialty coffee. All structural boxes share a neutral, common base print, designed to unify the product line.
The defining element is the adhesive label — a single vertical strip that begins on the front and wraps around the side. It contains all essential product data: name, origin, process, variety, and roast level. The only variable between editions is the label’s background color, which introduces subtle differentiation without disrupting the system.
Typographic elements are strictly aligned, with consistent spacing and hierarchy. The design eliminates decorative features, relying solely on grid-based layout and typographic discipline to support brand clarity and visual order.